Understanding video views for online church services


There was a time when counting attendees at a service or event was as simple as counting the heads in a room. With online services, it’s not quite as straight forward as totalling video views, but our guide to video insights is here to simplify it for you.

Understanding video analytics for online church services

Learn more about livestreaming by accessing our guide here.

What does a view really mean? 

A view is exactly what it says on the tin – a viewing of your video. However, if you have 100 views, that doesn’t necessarily mean that your entire video was watched by 100 people. 

One person could watch your video three times, and this would result in three views. A view doesn’t always equate to a full-length watch either – it depends on the platform, but most social media analytics break down views into one-second views, three-second views, ten-second views etc. 

The number of views will often decrease as the length of your video increases, but don’t be disheartened. A person that has watched three seconds of your video has seen three seconds more than someone that hasn’t, and, now that they’ve had a taster and opportunity to familiarise themselves with your church, they might watch more next time. 

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