Today, Mars, Fairtrade and ECOOKIM – a collection of cocoa farming co-operatives in Côte d’Ivoire – announced plans to deepen their partnership, through an innovative $10m programme to raise farmer incomes. This programme is novel, experimental and ambitious – it’s also urgently needed. Taryn Holland, Head of Programmes at Fairtrade Foundation, picks out three elements of this partnership to look out for.
Three reasons to be excited about our partnership with Mars
