Three reasons to be excited about our partnership with Mars

Today, Mars, Fairtrade and ECOOKIM – a collection of cocoa farming co-operatives in Côte d’Ivoire – announced plans to deepen their partnership, through an innovative $10m programme to raise farmer incomes. This programme is novel, experimental and ambitious – it’s also urgently needed. Taryn Holland, Head of Programmes at Fairtrade Foundation, picks out three elements of this partnership to look out for.