As part of its Together for Good initiative, addresssing the mental health and wellbeing challenges of lockdown and as shown by UCL’s Covid Social Study that the best routes to improved wellbeing are through gardening, exercise, crafts and reading, Together TV wants to get the UK into gardening by kicking off the first and biggest sunflower challenge of its kind.
What’s the challenge?
Together TV is inviting everyone to join its Sunflower Challenge by sending out 400,000 FREE sunflower seeds, arranged in special kits including a weekly calendar for you to hang to your fridge to keep an eye on your progress. Don’t worry if you’re new to gardening, we’ll be helping you grow the sunflower along the way with exclusive video content from The Instant Gardener Danny Clarke!
What’s on offer?
It’s easy to join:
Step 1: Order your FREE sunflower seeds with the form below.
Step 2: Gather the equipment you’ll need.
Step 3: Use our email tutorials and texts to sow, grow and enjoy your sunflower over the next 12 weeks.
Say ‘Thank You’ to the Community Group that invited you by mentioning them in the registration form.
Part of Together for Good:
Together TV is the UK’s broadcaster inspiring positive change.
We reach 27m UK homes through our national TV channel and tens of millions globally through our digital and social media channels. We are the world’s only supporter-owned charitable national broadcaster and we believe that great content can create positive impact and change.
In April we are launching Together for Good, a national campaign to help people connect with their inner good and their community.
The campaign will connect and engage people by encouraging them to take up new interests and then join local groups.
Together For Good will give them the motivation, knowledge and structure to build skills and confidence, improve their wellbeing and get involved in community activities.
The campaign will use a combination of marketing, television shows and online content, and free, themed experiences to motivate people to do more at home and build new habits. Put simply, it will encourage people to become healthier by changing their behaviour in small, lasting ways.
This will address the mental health and wellbeing challenges of lockdown and as shown by UCL’s Covid Social Study that the best routes to improved wellbeing are through gardening, exercise, crafts and reading.
We are seeking partners who can help us to expand the reach, scale and engagement of our campaign, and would love it if you could:
- Promote the campaign to your networks
- Support the initiative online
- Share your local activities that we could promote to our audience
If this sounds right for you, please contact Francesca Aita, Head of Marketing on firstname.lastname@example.org